Leading Tourism Marketing Gain Foothold In China
Download this page in PDF formatParker Travel Collection celebrated the opening of its first China sales office at an event in Cairns last week attended by key Tourism Australia officials and industry colleagues.
Managing Director of Parker Travel Collection, Todd Parker said this latest development is in response to China being Australia’s fastest growing, inbound tourism market. Industry research backs this claim with PATA* predicting growth of more than 7.9 per cent, per annum over the next decade; equating to 761,000 visitors by 2018.
“Of all the global tourism markets, China is the bright and shining star on the horizon. With the planets of desire, population, economy and flight availability all in alignment, it has been imperative for us as Australian tourism marketers to gain a foothold in China.
Todd says the opening of Parker Travel Collections sales office has come to be the appointment of seasoned operator, Anthony Teng as General Manager Sales for China, Hong Kong & Taiwan. The business development company has also appointed a Cairns based sales manager, Mike Sha to support the China office with on the ground sales in Australia.
- Facts and Stats about China’s Outbound Marketing to Australia
*The United Nations World Tourism Organisation (UNWTO) estimated that China’s outbound market will number 100 million by 2020, up from 31 million in 2005; at which time it was the seventh biggest spender on foreign travel. Research has shown Chinese travellers are willing to pay extra for good food, cultural experiences, exotic destinations and have a preference for environmentally friendly tourism and cultural immersion programs. (source: PATA)
New Flight Data
China Southern
Melbourne – going from 3 weekly to Daily services OCT 2010
Sydney – going from daily to double daily services OCT 2010
Brisbane – 3 weekly services NOV 2010
Air China
Beijing – Melbourne (via Shanghai) OCT 2010
Beijing – Melbourne direct DEC 2010 – will be sole carrier on the route
Qantas & China Eastern
Increased services with code share via Singapore
Parker Travel Collection has offices in Cairns, the Gold Coast and Melbourne. For further information, contact Todd Parker, Parker Travel Collection on 07 4055 6122, mob: 0417 440 922, email: or visit the website on www.parkertravelcollection.com.
Celebrating the opening of Parker Travel Collection’s first sales office in China were Managing Director of Parker Travel Collection (PTC), Todd Parker, Executive GM Eastern Hemisphere Tourism Australia, Richard Beere, Quicksilver Connections’ Director of Sales, Michael Healy, PTC’s General Manager Sales for China, Hong Kong & Taiwan, Anthony Teng and PTC’s newly appointed Cairns Based Sales Manager, Mike Sha.
