The truth about Fiji yields
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Australia is a booming market for Fiji and Fijian suppliers are keen to lift their yields – but getting visitors in is just as important.
Paresh Pant, Tourism Fiji’s regional director Australia.
“Get the numbers in and the yields will follow” says Paresh Pant, Tourism Fiji’s regional director Australia.
Yield is also a function of what consumers are prepared to pay, Paresh told e-Global Travel News at the Bula Fiji Tourism Exchange at Port Denerau, Nadi.
“In the years 2003 to 2006 you didn’t have a GFC and credit was easily available to consumers. If someone said a package deal would cost $6000, you flashed the card and bought the package. But now the market has gone through the reverse process. If you say a holiday to Fiji costs $2000, clients want to know what that total is made up of.”
Pant points out that in 2003/04 the position was reversed. “You had far less accommodation and demand was high, so eventually yields skyrocketed. From that point onwards, yields have been measured against the yields that were realised in that year.
“The other part of the equation is that accommodation in Fiji has nearly doubled since 2004. You can add a multiplication factor of 2.3 people to a room, having doubled accommodation by about 4000 or 5000 rooms. There is so much more supply now.”
Overall, Pant says, forward bookings are looking “pretty good” from July onwards.
“The key hoteliers in Fiji have got their heads around this pretty well and they will be looking to have a better return than they did the previous year.”
