PTM 2010 Invites Australian Tour Operators To Its Biggest Mart Since Its Inception
Download this page in PDF formatLatin America as a tourism destination is one of the fastest growing regions in the world, seeing considerable growth increases in previous years compared to traditional destination hotspots such as Western Europe and the US, with Peru and its incredible Machu Picchu being one of the biggest drawcards for travellers heading to the region.
Hosted in Lima from 25-28 November, the 17th Peru Travel Mart is a trade event for Peruvian promoters and tour operators throughout the world and will attract many Australian wholesalers and buyers, as the country continues to experience increasing numbers of Australian travellers year-on-year.
With the Australian market seeing outbound visitor numbers exceed inbound visitor numbers for the second year running, Australian wholesalers are increasing their product portfolios in order to cater to the increasing demand for overseas travel. Thanks to the strength of the Australian Dollar and greater airline capacity to the South American region, Peru is now an attractive holiday destination for Australians.
Attended by worldwide wholesalers and buyers, The Peru Travel Mart (PTM) 2010 is the most important yearly event for tourism promotion in Peru. It is expected to be its biggest exhibition yet since its inception in 1987, with estimations that it will result in over US$55 million worth of business deals being made within the 12 months following the event, according to Peru’s National Chamber of Tourism (Canatur).
Organised by Canatur and PromPeru (the tourism promotion board for Peru), PTM 2010 will give Peruvian exhibitors the opportunity to establish business contacts with major wholesalers from all over the world, showcasing new destinations, hotels, tours and other travel products.
With Peru continuing to be one of the best-selling and most popular products in Latin America, the PTM 2010 will be an important event for Australian wholesalers selling products across the whole region.
