TMS – Facing The Facebook Facts
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Underlining the power of online social networking within the hospitality and tourism employment sector TMS Asia-Pacific CEO Andrew Chan said the executive research specialist now views the medium as one of the most important tools in the company’s marketing toolbox.
This, he said, is particularly the case within Australia where an estimated 9.2 million Australians – some 65 per cent of Australia’s 14 million internet population – now use Facebook on an everyday basis.
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“What started out primarily as a novel online way of keeping in touch with friends, family and making new contacts has for manypeople evolved to the point where online social network services such as Facebook have become a part of every day life,” he said.
“We certainly use Facebook very effectively to create key connections with potential customers and candidates and the medium continues to act as a catalyst for major shifts in our overall marketing strategy.
Mr Chan said the company had very quickly realised that, progressively, more of the people TMS needs to reach are using online social network services and communities to source employment opportunities.
“This is very much the case with those candidates falling into the ‘Gen Y’ demographic which is light years ahead of the rest of us in embracing this technology.
“But the other generational groups are catching up very quickly as evidenced by the Australian figures,” he said.
“Keeping pace with the ever-evolving nature of the technology and the options it provides us, particularly in today’s environment, has become very much an everyday part of our overall business operation.”
“We see Web 2.0 technology continuing to play a major role for future growth for TMS as the global hospitality and tourism sector continues to expand.”
To access the TMS Facebook visit www.facebook.com/group.php?gid=30477319574.
The TMS blog is located at http://blog.tmsap.com.
