Tiger Airways is Number 1 in Asia and Australia for Ancillary Revenues

Tiger Airways has again emerged tops among carriers in the Asia-Pacific region, and broken into a circle once dominated by bigger and older Western carriers.

In a worldwide study on all types of airlines, Tiger Airways was included in the results for the first time achieving 5th position globally, with 19.4% of its total revenue generated by ancillary services.

Among the top 10 carriers, Tiger Airways was the most successful airline in the Asia-Pacific.  There was only one other Asian airline (in 10^thplace), which Tiger Airways beat by a wide margin of more than 6 percentage points.

Tony Davis, President and Group CEO of Tiger Airways Holdings, said, “We are proud to be the most successful airline in Asia and Australia for ancillary revenues.  We have proven that a smaller and newer player can win on the world stage by getting it right. The fact that such a high percentage of our revenue comes from ancillary services proves that we are giving customers what they want.  And that is the powerful combination of ultra low fares and the choice to pay for optional services.

“In only a few years, we have made big strides in offering innovative ancillary services.  Our ground-breaking introduction of check-in baggage options ‘Luggage Upsize^TM “ has been hailed and copied by other carriers.  Subsequently, we have continued to lead the way by introducing other services such as seat selection and our latest offering – “Board me first” priority boarding.

The study was released by IdeaWorks, a consultancy focused on airline ancillary revenues and Amadeus, a global technology provider for the travel industry.  It was based on published figures for the year 2009

Top 10 Airlines – Ancillary Revenue as a % of Total Revenue

Annual Results 2009

29.2%   Allegiant

23.9%   Spirit

22.2%   Ryanair

19.4%   easyJet

19.4%   Tiger Airways

18.1%   Jet2.com

14.4%   Aer Lingus

13.3%   Alaska Airlines

13.2%   Flybe

13.1%   AirAsia