American Airlines Keeps Customers in Mind by Introducing More Customer-Friendly Enhancements to AA.com
Download this page in PDF formatAmerican Airlines has recently introduced several new, customer-friendly enhancements to its award-winning website, AA.com®. These improvements provide site visitors a more personalized and convenient experience when searching for or booking travel on AA.com.
The enhancements have been added to the My Account section of the site, where customers can view AAdvantage® account information, as well as enter personal contact and password information, reservation preferences, email and fare alert preferences, and preferences for receiving flight status and other notifications. Customers have the ability within the My Account section to:
- Include more details on their preferred travel interests, such as favorite destinations including the Caribbean, Europe and Asia, travel products including hotels and cruises, or specific travel interests including beach trips, ski vacations, and more.
- Store important travel documents for international travel.
- Store Business ExtrAA® account numbers (for AAdvantage members whose companies participate in this business loyalty program).
“We continue to enhance the customer experience through AA.com as it is a large part of how we interact with our customers,” said Craig Kreeger Senior Vice President Customer Experience, American Airlines. “These new features truly serve to make the online experience more personalized and convenient for our customers.”
Enhancements Included:
Preferred Travel Interests in My Account
The Preferred Travel Interests enhancement to My Account allows AAdvantage members to select preferred Travel Destinations, Travel Products, and Travel Interests. In turn, members will receive fare alerts and special offers customized to match their selected preferences. American is the first U.S.- based airline to offer this type of customization.
Personal Travel Documentation in My Account
AAdvantage members no longer need to add their travel documentation each time they make reservations for international travel. Now customers have the option to store and maintain travel documentation in their personal profile. Once stored, the customer’s travel documentation will be added to future international reservations.
Business ExtrAA® in My Account
Companies with a Business ExtrAA membership can now effortlessly earn points on all AA.com bookings by encouraging their employees to save the company’s Business ExtrAA account number in their personal profiles on AA.com. Once saved, the company’s account number is automatically included in each reservation for all flight bookings made on AA.com. This enhancement makes it easier than ever for Business ExtrAA member companies to earn points, while their employees earn AAdvantage miles.
Expanded Lowest Price Guarantee and AAdvantage Miles
American is now offering a lowest price guarantee on flights, hotels, cars, cruises and activities booked at AA.com, while at the same time allowing customers to earn AAdvantage miles on all five products.
AA.com is the first and only U.S.- based airline website to offer customers the ability to earn miles on all travel products, including flights, hotels, car rentals, cruises, and activity purchases – all with a lowest price guarantee.
